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Scene set for key Shanghai fashion date  | Partners | Belarus News | Belarusian news | Belarus today | news in Belarus | Minsk news | BELTA

SHANGHAI, 25 September (BelTA — China Daily) — The 2025 Spring/Summer
Shanghai Fashion Week will kick off on Oct 9, unveiling 8 new
collaborative landmarks for collection launches and event coordination,
including the Museum of Art Pudong, HAI 550 shopping center, and the
photography museum Fotografiska.

With these new additions, the total number of collaborative landmarks for Shanghai Fashion Week reaches 30.

Supermodel
Lyu Yan’s brand COMME MOI will lead the opening show. Drawing
inspiration from contemporary artist James Turrell, the opening show
will create a unique atmosphere through a dramatic interplay of light
and color. The closing show will be presented by the renowned British
fashion designer brand Vivienne Westwood.

Designer Chen Anqi, who
extensively explores vanishing handicrafts, aims to integrate
traditional crafts and culture into her designs. This season, her brand
ANGEL CHEN will collaborate with the new Chinese-style tea brand CHAGEE
to interpret Eastern aesthetics.

Furthermore, brands representing
diverse voices in Chinese design such as STAFFONLY, XIAOLI, JUDYHUA,
Short Sentence, DAMOWANG, PANTTERFLY, HEMU, and TUYUE will unveil new
collections at Xintiandi while Italian luxury brand Moncler will also
present the immersive gala, Moncler Genius, on Oct 19.

In
addition to commercial activities, the new season’s fashion week will
collaborate with the Yangtze River Delta region, bringing together 10
industry-leading material enterprises to showcase their innovative
achievements, promoting deep cooperation in material innovation and
sustainable development within the fashion industry.

In addition,
British luxury fashion retailer Harrods will make its fifth appearance
in Shanghai, engaging in discussions at Fotografiska on the topics of
Differentiators and Disruptive Experiences, as well as hosting a meeting
for young designers and mentors to facilitate the exchange and
development of young talent.

«Shanghai has introduced supportive
policies this year to boost the development of the debut economy,» said
Liu Min, deputy director of the Shanghai Municipal Commission of
Commerce.

«We will provide support for new product launches,
opening of stores, professional incubation for debut activities and
debut brands, as well as professional platform service organizations for
first stores. Through this season’s Shanghai Fashion Week, we hope to
see international brands debuting in China and more young Chinese
designer brands making their mark on the international stage,»

Tong
Jisheng, director of the Shanghai Fashion Week Organizing Committee,
emphasized, «Shanghai Fashion Week is not only a gathering for
professionals but also a trend in new consumerism, offering the general
public an immersive experience in the economic enjoyment of fashionable
life».
 

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